Having a website is not enough to differentiate your brand. You need a strong strategy that establishes your business as an industry leader. One that compels your market to take profitable action whether making a purchase or filling out a form to request information.
But how exactly do you accomplish this?
Content marketing is a strategy that involves the creation and distribution of valuable content. This helps to increase online visibility with the objective to attract and acquire new customers. The key that drives a successful campaign is the focus on creating value.
Content takes numerous forms but can have a significant impact to your bottom line. The following are four resources to create and implement to establish a strong competitive advantage.
1. Newsletters
Email is a powerful tool that allows you to establish relationships. Publishing a newsletter is an effective way to maintain consistent contact with your target market. Ignoring email could be costing your business in lost sales and targeted leads.
Examples of what to include in a newsletter include:
- Latest business developments
- Launch of new products or services
- Exclusive deals or specials
- Upcoming events
Caution also needs to be taken as sending too many emails or being overly promotional is likely to push visitors to unsubscribe.
2. Templates
Templates save time and money by giving users a starting point. Common examples include spreadsheets that can plan a budget or a document that makes it easy to compile data. These types of resources are incredibly valuable as they can be used to:
- Attract more subscribers
- Increase brand recognition
- Generate interest on social media
- Sell more products or services
Regardless of the industry your business is in, creating resources such as printable templates is well worth the effort.
3. Reports
There is an endless amount of information about any given topic. Compiling all the relevant facts about a certain topic and creating a report is a valuable resource that users can refer to. One example is the Moz report that compiles data on search engine ranking factors.
Examples of reports that can be created include:
- Industry facts and myths
- News coverage
- Product reviews
- Financial results
- Case studies
Once the report is finished, simply make it available for download on your website and share it with your network to maximise visibility.
4. Videos
Video is a powerful tool that can be used to engage your market and attract new customers. YouTube alone generates over one billion unique visits each month and ranks as the fourth most visited website in Australia. The implementation of a strong video strategy can drive business objectives.
Content examples for videos include:
- Event coverage
- Product reviews
- Case studies
- Customer testimonials
- Tutorials
- Interviews
Video is one medium that simply cannot be ignored and can have a significant impact to your business bottom line.
Creating and distributing valuable content is at the heart of a strong digital marketing strategy that establishes your business as an industry leader. Examples of resources to create include newsletters, templates, reports, and videos although other additions such as infographics can also be included.
If your business has yet to engage in content marketing, we can help. Contact us today to request a consultation with our professionals.
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